The graph shows the reaction of UK consumer to receiving too much digital advertising from companies they have subscribed to or were interested in. During the 2012 YouGov survey, 13 percent of respondents stated they would complain to customer services. Here you can find the data for the United States.
How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising?
Characteristic
Share of respondents
I would ignore or delete their promotional messages/ I would unsubscribe
65%
I would be less likely to ever respond positively to a message from them in the future
32%
I would stop using their product or service/ stop visiting their website
27%
I would complain to customer services
13%
I would complain about it to my friends online (e.g. on Facebook, Twitter, a forum etc.)
10%
Don't know
6%
It wouldn't bother me
6%
I would be pleased they are keeping me updated
2%
Other
1%
I would be more likely to respond positively to a message from them in the future
1%
I would use their product or service/ visit their website more
A more exact date of survey is not provided by the source. During the survey, this question was posed as follows:
"A company that you have subscribed to/ are interested in was sending you advertising and promotional messages that you consider as too frequent. Which, if any, of the following reflects how you would react?"
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Upstream. (February 27, 2012). How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/
Upstream. "How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising?." Chart. February 27, 2012. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/
Upstream. (2012). How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/
Upstream. "How Would You React If a Company You Had Suscribed to or Were Interested in Was Sending You Too Much Digital Advertising?." Statista, Statista Inc., 27 Feb 2012, https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/
Upstream, How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising? Statista, https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/ (last visited December 23, 2024)
How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising? [Graph], Upstream, February 27, 2012. [Online]. Available: https://www.statista.com/statistics/248326/consequences-of-digital-advertising-bombardment-uk/
