Difficulty in obtaining new business for agencies in the U.S. 2020-2024

Published by
Michele Majidi
,
Feb 26, 2025

During a 2024 survey fielded in the United States, 48 percent of the responding marketing, advertising, and public relations (PR) agency executives said it was harder or much harder for them to obtain a new business compared to the previous year. In 2023, that share stood at 58 percent.

Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024

CharacteristicEasier/much easierNo changeHarder/much harder
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Showing entries 1 to 5 (5 entries in total)
Statistic: Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024

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Release date

October 2024

Region

United States

Survey time period

2020 to 2024

Special properties

among agency executives

Supplementary notes

Number of respondents not provided at source. 

Data prior to 2024 retrieved from earlier releases. 
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Marketing in the United States "

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