The statistic presents factors leading to the increase in mobile ad prices in the United States, according to ad buyers in September 2012. During the survey, 70 percent of respondents stated that continued rising consumer adoption of smartphones and tablets was a factor leading to the increase.
Factors leading to the increase in mobile ad prices in the United Sates in September 2012
Characteristic
Share of respondents
Continued rising consumer adoption of smartphones/tablets
70%
Improved ad formats from mobile websites and social networks
66%
Higher consumer purchasing from smartphones/tablets
52%
Improved mobile e-commerce websites and/or improving mobile apps
48%
Smartphone that ac as a mobile wallet/allow consumers to purchase goods at POS
44%
Improving mobile broadband infrastructure or higher speeds
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eMarketer. (December 6, 2012). Factors leading to the increase in mobile ad prices in the United Sates in September 2012 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/
eMarketer. "Factors leading to the increase in mobile ad prices in the United Sates in September 2012." Chart. December 6, 2012. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/
eMarketer. (2012). Factors leading to the increase in mobile ad prices in the United Sates in September 2012. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/
eMarketer. "Factors Leading to The Increase in Mobile Ad Prices in The United Sates in September 2012." Statista, Statista Inc., 6 Dec 2012, https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/
eMarketer, Factors leading to the increase in mobile ad prices in the United Sates in September 2012 Statista, https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/ (last visited January 03, 2025)
Factors leading to the increase in mobile ad prices in the United Sates in September 2012 [Graph], eMarketer, December 6, 2012. [Online]. Available: https://www.statista.com/statistics/248206/factors-leading-to-the-increase-in-mobile-ad-prices-in-the-us/
