Factors leading to the increase in mobile ad prices in the U.S. in 2012

Published by Statista Research Department, Dec 6, 2012
The statistic presents factors leading to the increase in mobile ad prices in the United States, according to ad buyers in September 2012. During the survey, 70 percent of respondents stated that continued rising consumer adoption of smartphones and tablets was a factor leading to the increase.

Factors leading to the increase in mobile ad prices in the United Sates in September 2012

CharacteristicShare of respondents
Continued rising consumer adoption of smartphones/tablets 70%
Improved ad formats from mobile websites and social networks 66%
Higher consumer purchasing from smartphones/tablets 52%
Improved mobile e-commerce websites and/or improving mobile apps 48%
Smartphone that ac as a mobile wallet/allow consumers to purchase goods at POS 44%
Improving mobile broadband infrastructure or higher speeds 36%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents70%70%66%66%52%52%48%48%44%44%36%36%Continued rising consumer adoption of smartphones/tabletsImproved ad formats from mobile websites and social networksHigher consumer purchasing from smartphones/tabletsImproved mobile e-commerce websites and/or improving mobile appsSmartphone that ac as a mobile wallet/allow consumers to purchasegoods at POSImproving mobile broadband infrastructure or higher speeds
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Source

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Release date

December 2012

Region

United States

Survey time period

September 2012

Special properties

U.S. ad buyers

Supplementary notes

The source does not provide information about the number of respondents or type of survey.

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