Video metrics which deliver the highest success in North America in 2011 and 2012

Published by Statista Research Department, Nov 30, 2012
The statistaic presents the most successful video metrics in 2011 and 2012, according to North American brand advertisers and agencies. During the survey, 31 percent of the respondents stated completion rates delivered highest success in video advertising.

Video metrics which deliver the highest success in North America in 2011 and 2012

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Release date

November 2012

Region

North America

Survey time period

2012: March and April 2012

Number of respondents

n = 638 agencies, brands, publishers, ad networks and DSPs

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