Largest advertising markets worldwide 2023

Published by
J. G. Navarro
,
Aug 27, 2024

In 2023, the United States were the largest advertising market worldwide, accounting for 39 percent of global ad spend. China and the United Kingdom followed, with 16 percent and six percent, respectively.

Leading advertising markets worldwide in 2023, by market share

CharacteristicMarket share
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Showing entries 1 to 10 (10 entries in total)
Statistic: Leading advertising markets worldwide in 2023, by market share

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Release date

March 2024

Region

Worldwide

Survey time period

December 2023

Special properties

excludes U.S. political advertising

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Statistics on " Advertising worldwide "

Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8
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