In 2023, the United States were the largest advertising market worldwide, accounting for 39 percent of global ad spend. China and the United Kingdom followed, with 16 percent and six percent, respectively.
Leading advertising markets worldwide in 2023, by market share
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WPP. (March 26, 2024). Leading advertising markets worldwide in 2023, by market share [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. "Leading advertising markets worldwide in 2023, by market share." Chart. March 26, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. (2024). Leading advertising markets worldwide in 2023, by market share. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP. "Leading Advertising Markets Worldwide in 2023, by Market Share." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
WPP, Leading advertising markets worldwide in 2023, by market share Statista, https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/ (last visited December 23, 2024)
Leading advertising markets worldwide in 2023, by market share [Graph], WPP, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/248045/revenue-in-the-largest-advertising-markets-worldwide/
