The reach by social network in the 'Total' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total two million users (+9.05 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 24.06 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.
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Internet users who use a social network site via any device at least once per month
Supplementary notes
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 21, 2023). Number of users of social media advertising in Australia 2019-2028 (in millions) [Graph]. In Statista. Retrieved April 11, 2025, from https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/
Statista. "Number of users of social media advertising in Australia 2019-2028 (in millions)." Chart. November 21, 2023. Statista. Accessed April 11, 2025. https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/
Statista. (2023). Number of users of social media advertising in Australia 2019-2028 (in millions). Statista. Statista Inc.. Accessed: April 11, 2025. https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/
Statista. "Number of Users of Social Media Advertising in Australia 2019-2028 (in Millions)." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/
Statista, Number of users of social media advertising in Australia 2019-2028 (in millions) Statista, https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/ (last visited April 11, 2025)
Number of users of social media advertising in Australia 2019-2028 (in millions) [Graph], Statista, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/247946/number-of-social-network-users-in-australia/
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