Indonesia: social media advertising number of users 2019-2028

The reach by social network in the 'Total' segment of the digital advertising market in Indonesia was forecast to continuously increase between 2023 and 2028 by in total 39.7 million users (+17.35 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 268.48 million users and therefore a new peak in 2028. Notably, the reach by social network of the 'Total' segment of the digital advertising market was continuously increasing over the past years.

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Number of users of social media advertising in Indonesia 2019-2028 (in millions)

Characteristic	Number of users in millions
2028	268.48
2027	261.7
2026	254.91
2025	247.26
2024	238.6
2023	228.76
2022	217.53
2021	204.68
2020	190.77
2019	173.77

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Release date

November 2023

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Region

Indonesia

Survey time period

2019 to 2028

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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