The statistic shows which factors in an advertisement were important to mothers and pregnant women in the United Kingdom in 2012. Among the respondents, 42 percent stated they are more likely to pay attention to an ad that is funny.
Which ads are you more likely to pay attention to?
Characteristic
Share of respondents
Relating to my lifestyle/personality
65%
With a voucher to offer
56%
Funny
42%
Including a contribution to a charitable organisation
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BabyCenter. (June 27, 2012). Which ads are you more likely to pay attention to? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/
BabyCenter. "Which ads are you more likely to pay attention to?." Chart. June 27, 2012. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/
BabyCenter. (2012). Which ads are you more likely to pay attention to?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/
BabyCenter. "Which Ads Are You More Likely to Pay Attention To?." Statista, Statista Inc., 27 Jun 2012, https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/
BabyCenter, Which ads are you more likely to pay attention to? Statista, https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/ (last visited December 21, 2024)
Which ads are you more likely to pay attention to? [Graph], BabyCenter, June 27, 2012. [Online]. Available: https://www.statista.com/statistics/247923/expectations-of-advertising-among-mothers-in-the-uk/
