Undesirability of mobile advertising varies significantly depending on the world region. It is the highest in North America, where two thirds of respondents aged 15 or older stated they took no action on mobile ads. In Europe, the share amounted to 50 percent. In Latin America, Asia Pacific and Africa and the Middle East, roughly a third of respondents said they ignored mobile ads.
Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region
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Nielsen. (November 29, 2021). Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/
Nielsen. "Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region." Chart. November 29, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/
Nielsen. (2021). Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/
Nielsen. "Share of Consumers Who Took No Action on Mobile Advertising Worldwide as of September 2021, by Region." Statista, Statista Inc., 29 Nov 2021, https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/
Nielsen, Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region Statista, https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/ (last visited December 30, 2024)
Share of consumers who took no action on mobile advertising worldwide as of September 2021, by region [Graph], Nielsen, November 29, 2021. [Online]. Available: https://www.statista.com/statistics/247900/mobile-advertising-response-worldwide/
