The statistic shows the attitudes of smartphone and tablet users worldwide towards different formats of mobile advertising. During the 2012 survey by Millard Brown, 24 percent of respondents stated they had a very favorable or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in advertising spending in 2015.
How would you characterize your attitude towards the following forms of mobile advertising?
Characteristic
Share of respondents with a very or somewhat favorable attitude
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Kantar Millward Brown. (November 27, 2012). How would you characterize your attitude towards the following forms of mobile advertising? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/
Kantar Millward Brown. "How would you characterize your attitude towards the following forms of mobile advertising?." Chart. November 27, 2012. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/
Kantar Millward Brown. (2012). How would you characterize your attitude towards the following forms of mobile advertising?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/
Kantar Millward Brown. "How Would You Characterize Your Attitude towards The following Forms of Mobile Advertising?." Statista, Statista Inc., 27 Nov 2012, https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/
Kantar Millward Brown, How would you characterize your attitude towards the following forms of mobile advertising? Statista, https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/ (last visited November 22, 2024)
How would you characterize your attitude towards the following forms of mobile advertising? [Graph], Kantar Millward Brown, November 27, 2012. [Online]. Available: https://www.statista.com/statistics/247899/attitudes-on-mobile-advertising-formats-among-smartphone-and-tablet-users-worldwide/
