Acceptance of mobile ads worldwide in 2012

Published by Statista Research Department, Nov 27, 2012
The statistic shows the degree to which the respondents accept mobile ads worldwide. During the 2012 survey by Millard Brown, 15 percent of respondents worldwide stated they strongly agreed that they were happy to see ads in their apps as long as the apps were free.

How strongly do you agree or disagree with the following statements about your mobile device?

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Source

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Release date

November 2012

Region

Worldwide

Survey time period

2012

Number of respondents

n > 6,000 smartphone and/or tablet users

Method of interview

Online survey

Supplementary notes

The report does not provide a more specific date of survey or information on the age group of the respondents.
The source does not provide information regarding the missing percentage points to 100 percent.

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Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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