During a survey conducted in the United States in March 2022 it was found that 37 percent of respondents said they liked print advertising, while 26 percent said the same about ads appearing on pay TV services. In general, the majority of respondents felt neutral about advertising on various studied channels, however, traditional media received a more positive response.
Consumer favorability towards advertising on selected media and channels in the United States as of March 2022
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DeepIntent. (April 11, 2022). Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. "Consumer favorability towards advertising on selected media and channels in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. (2022). Consumer favorability towards advertising on selected media and channels in the United States as of March 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. "Consumer Favorability towards Advertising on Selected Media and Channels in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent, Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 Statista, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/ (last visited December 23, 2024)
Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
