During a survey conducted in the United States in March 2022 it was found that 37 percent of respondents said they liked print advertising, while 26 percent said the same about ads appearing on pay TV services. In general, the majority of respondents felt neutral about advertising on various studied channels, however, traditional media received a more positive response.
Consumer favorability towards advertising on selected media and channels in the United States as of March 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DeepIntent. (April 11, 2022). Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. "Consumer favorability towards advertising on selected media and channels in the United States as of March 2022." Chart. April 11, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. (2022). Consumer favorability towards advertising on selected media and channels in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent. "Consumer Favorability towards Advertising on Selected Media and Channels in The United States as of March 2022." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
DeepIntent, Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 Statista, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/ (last visited November 23, 2024)
Consumer favorability towards advertising on selected media and channels in the United States as of March 2022 [Graph], DeepIntent, April 11, 2022. [Online]. Available: https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
