The statistic depicts the advertising offers that smartphone and tablet users state would improve their opinion of a brand in the United States. In 2012, 14 percent of respondents stated they would like to receive information specific to their location.
When using your mobile device, which of the following can improve your opinion of a brand?
Characteristic
Share of respondents
They send or display deals or coupons
34%
They have a good mobile website
23%
Their website works well on my iPhone/iPad (no Flash content)
17%
They send information tailored to my interests
16%
They offer an app for my mobile device
16%
They give me access to free tools
14%
They send information specific to my location
14%
Their mobile website makes it easy to download their app
11%
They send the latest breaking product news
10%
They let me do something entertaining
8%
They send me facebook/Twitter posts with links that work on my mobile device
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Kantar Millward Brown. (November 27, 2012). When using your mobile device, which of the following can improve your opinion of a brand? [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/
Kantar Millward Brown. "When using your mobile device, which of the following can improve your opinion of a brand?." Chart. November 27, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/
Kantar Millward Brown. (2012). When using your mobile device, which of the following can improve your opinion of a brand?. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/
Kantar Millward Brown. "When Using Your Mobile Device, Which of The following Can Improve Your Opinion of a Brand?." Statista, Statista Inc., 27 Nov 2012, https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/
Kantar Millward Brown, When using your mobile device, which of the following can improve your opinion of a brand? Statista, https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/ (last visited December 05, 2024)
When using your mobile device, which of the following can improve your opinion of a brand? [Graph], Kantar Millward Brown, November 27, 2012. [Online]. Available: https://www.statista.com/statistics/247858/brand-marketing-improving-brand-image-through-mobile-devices-in-the-us/
