The statistic shows the shares of cosumers who had a very or somewhat favorable attitude towards different formats of online advertising on mobile devices in the United States in 2012, distinguishing between iPhone and iPad users and users of other products. During the survey, 18 percent of respondents who owned an iPhone or iPad said they had a very or somewhat favorable attitude towards augmented reality (AR) ads. Augemented reality attracted 2.3 billion U.S. dollars in advertising spending in 2015.
How would you characterize your attitude to each of the following formats of advertising on mobile devices?
The report does not provide a more specific date of survey or provide information on the age group of the respondents. iPhone + iPad n=110; not iPhone + iPad n=690
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Kantar Millward Brown. (November 27, 2012). How would you characterize your attitude to each of the following formats of advertising on mobile devices? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. "How would you characterize your attitude to each of the following formats of advertising on mobile devices?." Chart. November 27, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. (2012). How would you characterize your attitude to each of the following formats of advertising on mobile devices?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown. "How Would You Characterize Your Attitude to Each of The following Formats of Advertising on Mobile Devices?." Statista, Statista Inc., 27 Nov 2012, https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
Kantar Millward Brown, How would you characterize your attitude to each of the following formats of advertising on mobile devices? Statista, https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/ (last visited October 02, 2024)
How would you characterize your attitude to each of the following formats of advertising on mobile devices? [Graph], Kantar Millward Brown, November 27, 2012. [Online]. Available: https://www.statista.com/statistics/247853/attitudes-towards-mobile-advertising-formats-in-the-us-by-device/
