The statistic shows the share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017. In the measured period, 39 percent of responding U.S. consumers said that their electronics purchases were influenced by online ads.
Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (December 20, 2017). Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). "Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017." Chart. December 20, 2017. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). (2017). Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). "Share of Consumers Who Are Influenced by Internet Advertising to Purchase Products from Selected Verticals in The United States as of January 2017." Statista, Statista Inc., 20 Dec 2017, https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.), Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 Statista, https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/ (last visited September 26, 2024)
Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 [Graph], IAB (U.S.), December 20, 2017. [Online]. Available: https://www.statista.com/statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/