This statistic highlights the results of a consumer survey conducted by Datamonitor between May and June 2011. In the survey, consumers in the United States and Canada were asked about the influence that fairly traded product claims on food and beverages have on their purchasing behavior. Around 15 percent of U.S. respondents indicated that they were highly influenced by such claims when buying groceries.
Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011
The source does neither provide accurate information regarding the conducted interviews nor on the age of respondents.
Adapted from Statistics Canada, Market Analysis Report - Socially Conscious Consumer Trends: Fair Trade, page 6, May to June, 2011. This does not constitute an endorsement by Statistics Canada of this product.
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Agriculture and Agri-Food Canada. (April 16, 2012). Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/
Agriculture and Agri-Food Canada. "Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011." Chart. April 16, 2012. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/
Agriculture and Agri-Food Canada. (2012). Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/
Agriculture and Agri-Food Canada. "Influence of Fairly Traded Product Claims on U.S. and Canadian Customers' Purchase Decisions in 2011." Statista, Statista Inc., 16 Apr 2012, https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/
Agriculture and Agri-Food Canada, Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011 Statista, https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/ (last visited January 09, 2025)
Influence of fairly traded product claims on U.S. and Canadian customers' purchase decisions in 2011 [Graph], Agriculture and Agri-Food Canada, April 16, 2012. [Online]. Available: https://www.statista.com/statistics/247833/influence-of-fair-trade-claims-on-consumer-behavior-in-the-us-and-canada/
