The statistic displays metrics used to assess success of mobile marketing initiatives among U.S. companies as of January 2015. Among the surveyed marketers, 43 percent stated they used social media shares or likes to measure their mobile marketing success.
What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?
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Ovum. (March 16, 2015). What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns? [Graph]. In Statista. Retrieved December 16, 2024, from https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/
Ovum. "What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?." Chart. March 16, 2015. Statista. Accessed December 16, 2024. https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/
Ovum. (2015). What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns?. Statista. Statista Inc.. Accessed: December 16, 2024. https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/
Ovum. "What Metrics of Kpis* Has Your Organization Used in The past Year to Asses The Effectiveness of Your Mobile Advertising Campaigns?." Statista, Statista Inc., 16 Mar 2015, https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/
Ovum, What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns? Statista, https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/ (last visited December 16, 2024)
What metrics of KPIs* has your organization used in the past year to asses the effectiveness of your mobile advertising campaigns? [Graph], Ovum, March 16, 2015. [Online]. Available: https://www.statista.com/statistics/247316/metrics-used-to-assess-mobile-marketing-success-in-the-us/
