E-commerce conversion rate on holiday shopping days in the U.S. 2023, by device

Published by Statista Research Department, Mar 24, 2025
In 2023, Cyber Monday was the online shopping day with the highest e-commerce conversion rate in the United States during the holiday season, regardless of device. While the event registered a desktop conversion rate of nearly seven percent, mobile was around 3.5 percent. Following closely behind was Black Friday, with a conversion rate of approximately 6.5 percent for desktop and 3.2 percent for mobile.

Conversion rate of online shoppers during the shopping days of the holiday season in the United States in 2023, by device

CharacteristicDesktopMobile
Veterans Day 3.8% 1.9%
Thanksgiving Eve 4.5% 2.2%
Thanksgiving 4.4% 2.3%
Black Friday 6.5% 3.2%
Cyber Monday 6.9% 3.5%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Conversion rate3.8%3.8%4.5%4.5%4.4%4.4%6.5%6.5%6.9%6.9%1.9%1.9%2.2%2.2%2.3%2.3%3.2%3.2%3.5%3.5%DesktopMobileVeterans DayThanksgiving EveThanksgivingBlack FridayCyber Monday
0%2%4%6%8%

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Release date

May 2024

Region

United States

Survey time period

November 1 to December 31, 2023

Supplementary notes

The source does not provide the date of release, the date used is the one of last access.

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