Recently, the average value of online orders during the holiday season in the United States has been rising. In 2020, the e-commerce AOV for this period was 153 U.S. dollars, a slight change from the 152 dollars recorded a year earlier.
Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020
(in U.S. dollars)
80% of online transactions of 100 largest U.S. online retailers
Supplementary notes
Average Order Value (AOV) is the average amount of revenue a business has generated from all the checkout orders over a defined period of time. It is measured by dividing the total revenue with total number of orders.
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Adobe. (January 12, 2021). Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/
Adobe. "Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars)." Chart. January 12, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/
Adobe. (2021). Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/
Adobe. "Average Value of E-commerce Orders during The Holiday Season in The United States from 2018 to 2020 (in U.S. Dollars)." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/
Adobe, Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/ (last visited December 22, 2024)
Average value of e-commerce orders during the holiday season in the United States from 2018 to 2020 (in U.S. dollars) [Graph], Adobe, January 12, 2021. [Online]. Available: https://www.statista.com/statistics/247198/percentage-of-social-black-friday-sales/
