This statistic gives information on the online shopping conversion rates on Black Friday 2018, sorted by device. On Black Friday 2018, 2.96 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.
Online shopping conversion rate in the United States on Black Friday 2018, by device
Characteristic
Conversion rate
Mobile phone
2.96%
All
4.14%
Tablet
5.13%
Desktop
6.56%
0%1%2%3%4%5%6%7%8%
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Monetate. (December 20, 2018). Online shopping conversion rate in the United States on Black Friday 2018, by device [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/
Monetate. "Online shopping conversion rate in the United States on Black Friday 2018, by device." Chart. December 20, 2018. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/
Monetate. (2018). Online shopping conversion rate in the United States on Black Friday 2018, by device. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/
Monetate. "Online Shopping Conversion Rate in The United States on Black Friday 2018, by Device." Statista, Statista Inc., 20 Dec 2018, https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/
Monetate, Online shopping conversion rate in the United States on Black Friday 2018, by device Statista, https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/ (last visited April 26, 2025)
Online shopping conversion rate in the United States on Black Friday 2018, by device [Graph], Monetate, December 20, 2018. [Online]. Available: https://www.statista.com/statistics/247193/online-shopping-conversion-rate-on-black-friday-by-connection/
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