Black Friday: online shopping conversion rate 2018

Published by
Stephanie Chevalier,
Feb 13, 2024
This statistic gives information on the online shopping conversion rates on Black Friday 2018, sorted by device. On Black Friday 2018, 2.96 percent of smartphone shopping sessions by U.S. online shoppers ended in a purchase.

Online shopping conversion rate in the United States on Black Friday 2018, by device

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Release date

December 2018

Region

United States

Survey time period

November 23, 2018

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

Further related statistics

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* For commercial use only

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Always free
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