Path-to-purchase features used in mobile marketing in the United States in 2012

Published by Statista Research Department, Aug 14, 2012
The statistic presents path-to-purchase features used in mobile marketing in the United States in 2012. During the Chief Marketer survey, 49 percent of respondents stated their company allowed mobile users to view ratings and reviews.

What path-to-purchase features do you enable in mobile?

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Source

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Release date

August 2012

Region

United States

Survey time period

April 6 to May 4, 2012

Number of respondents

n = 863 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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