During a May 202 survey carried out among business owners and marketing managers in the United States, 53.5 percent of respondents stated that they started using text marketing because it offered higher open and click-through rates than other marketing channels. Roughly 29 percent said that younger consumers preferred texting over other forms of communication.
Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023
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SimpleTexting. (May 31, 2023). Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
SimpleTexting. "Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023." Chart. May 31, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
SimpleTexting. (2023). Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
SimpleTexting. "Reasons for Text Marketing Use According to Business Owners and Marketing Managers in The United States as of May 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
SimpleTexting, Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023 Statista, https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/ (last visited December 03, 2024)
Reasons for text marketing use according to business owners and marketing managers in the United States as of May 2023 [Graph], SimpleTexting, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
