Metrics used to measure mobile marketing success in U.S. companies 2014

Published by Statista Research Department, Aug 14, 2014
The statistic presents metrics used to measure mobile marketing success of U.S. companies as of April 2014. During the survey, 43 percent of the respondents stated they used mobile site traffic data to measure success of their mobile marketing campaigns.

What metrics do you use to gauge mobile success?

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Source

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Release date

August 2014

Region

United States

Survey time period

March 26 to April 7, 2014

Number of respondents

n = 678 professional marketers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Topics

Mobile advertising and marketing in the U.S. Mobile internet usage in the United StatesMobile app monetizationMobile commerce in the United StatesDigital advertising in the U.S.
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Basic Account

For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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