Integration of mobile into the marketing mix in the United States in 2011

Did you integrate mobile into your marketing mix in any form in 2011?

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Source

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Release date

August 2012

Region

United States

Survey time period

April 6 to May 4, 2012

Number of respondents

n = 863 professional marketers

Method of interview

Online survey

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Statistics on " Mobile advertising and marketing in the U.S. "

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Global overview

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U.S. market

8

Marketer perspective

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Audience

5

Consumer perspective

8

Spotlight: In-game advertising

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Further related statistics

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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