This statistic shows the U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type. In 2011, around 89.4 percent of such coupons were distributed via free standing insert formats.
Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type
* All other media include handout direct mail, magazines, in/on pack and cross-ruff, all handouts and remaining, which includes newspaper, all digital formats, military and miscellaneous, where no individual media format exceeds one share point of the total market.
Projections based upon NCH measurements and proprietary modeling of market activity.
Retailer in-ads excluded.
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NCH Marketing Services. (February 11, 2015). Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/
NCH Marketing Services. "Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type." Chart. February 11, 2015. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/
NCH Marketing Services. (2015). Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/
NCH Marketing Services. "Percentage of U.S. Consumer Packaged Goods (Cpg) Coupon Distribution Volume from 2011 to 2014, by Media Type." Statista, Statista Inc., 11 Feb 2015, https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/
NCH Marketing Services, Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type Statista, https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/ (last visited November 12, 2024)
Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type [Graph], NCH Marketing Services, February 11, 2015. [Online]. Available: https://www.statista.com/statistics/247007/share-of-us-cpg-coupon-distribution-volume-by-media-type/
