The timeline presents data on Quaker's advertising spending in the United States in 2011 and 2014. The food company, acquired by PepsiCo in 2001, spent nearly 60 million U.S. dollars on advertising in 2011.
PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2011 comes from an earlier AdAge article.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (July 9, 2015). PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/246847/quaker-ad-spend-usa/
Advertising Age. "PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars)." Chart. July 9, 2015. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/246847/quaker-ad-spend-usa/
Advertising Age. (2015). PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/246847/quaker-ad-spend-usa/
Advertising Age. "Pepsico's Advertising Spending on Quaker Oats Company in The United States in 2011 and 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Jul 2015, https://www.statista.com/statistics/246847/quaker-ad-spend-usa/
Advertising Age, PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/246847/quaker-ad-spend-usa/ (last visited October 02, 2024)
PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014 (in million U.S. dollars) [Graph], Advertising Age, July 9, 2015. [Online]. Available: https://www.statista.com/statistics/246847/quaker-ad-spend-usa/