This statistic gives information on the factors influencing increased mobile game play by U.S. and UK mobile gamers in 2012. During the survey, it was found that 70 percent of the respondents found the availability of more free games as the most important factor in the increase of their game play.
Which of the following mobile gaming purchase activities have you performed in the last year?
Characteristic
Percentage of respondents
Upgraded a free game trial or free game app to a paid version
37%
Upgraded a free ad-supported game to an ad-free paid version
18%
Purchased game content for a mobile game that you originally obtained for free
16%
Purchased game content for a mobile game that you originally purchased
11%
Purchased in-game currency with actual money to acquire items or services for a free-to-play mobile game
10%
Purchased in-game currency with actual money to acquire items or services for a bought mobile game
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Information Solutions Group. (August 20, 2012). Which of the following mobile gaming purchase activities have you performed in the last year? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/
Information Solutions Group. "Which of the following mobile gaming purchase activities have you performed in the last year?." Chart. August 20, 2012. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/
Information Solutions Group. (2012). Which of the following mobile gaming purchase activities have you performed in the last year?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/
Information Solutions Group. "Which of The following Mobile Gaming Purchase Activities Have You Performed in The Last Year?." Statista, Statista Inc., 20 Aug 2012, https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/
Information Solutions Group, Which of the following mobile gaming purchase activities have you performed in the last year? Statista, https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/ (last visited December 23, 2024)
Which of the following mobile gaming purchase activities have you performed in the last year? [Graph], Information Solutions Group, August 20, 2012. [Online]. Available: https://www.statista.com/statistics/246734/mobile-gaming-purchase-activities/
