Online video ad spend worldwide 2020-2024

Published by Statista Research Department, Jan 6, 2023
In 2021, digital video advertising was expected to attract 80.1 billion U.S. dollars in spending worldwide and the source projected that the expenditure would increase to 120 billion by 2024. In the U.S., the spending is forecast to increase from 11.24 to 12.66 billion in the same period.

Online video advertising spending worldwide from 2020 to 2024 (in billion U.S. dollars)

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Sources

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Release date

February 2021

Region

Worldwide

Survey time period

2020

Supplementary notes

* Forecast. An exponential development of the values was assumed to estimate the annual values between 2020 and 2024, which were provided by the source.

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Statistics on " Video advertising and marketing worldwide "

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Overview

6

Usage & budgets

4

Connected TV (CTV) advertising

4

Free ad-supported streaming TV (FAST) advertising

4

Social video advertising

7

Audience and consumption

7

Further related statistics

2

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