The statistic provides information on the planned, future use of social media in B2B marketing in the United Kingdom, as expressed by marketers in 2012. During the Eloqua survey, 14 percent stated their companies were planning to use social media to create brand awareness.
How does your company plan to use social media marketing in the future?
Characteristic
Share of respondents
Better understand market perception
17%
As an outbound channel for demand generation
16%
To create company/brand awareness
14%
To segment or score leads through social activities and demographics
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Eloqua, & Econsultancy. (November 8, 2012). How does your company plan to use social media marketing in the future? [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/
Eloqua, und Econsultancy. "How does your company plan to use social media marketing in the future?." Chart. November 8, 2012. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/
Eloqua, Econsultancy. (2012). How does your company plan to use social media marketing in the future?. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/
Eloqua, and Econsultancy. "How Does Your Company Plan to Use Social Media Marketing in The Future?." Statista, Statista Inc., 8 Nov 2012, https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/
Eloqua & Econsultancy, How does your company plan to use social media marketing in the future? Statista, https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/ (last visited December 23, 2024)
How does your company plan to use social media marketing in the future? [Graph], Eloqua, & Econsultancy, November 8, 2012. [Online]. Available: https://www.statista.com/statistics/246386/future-use-of-social-media-in-b2b-marketing-in-the-uk/
