Food marketing: Perceived impact on eating habits of U.S. children 2009-2011, by age

Published by Statista Research Department, Oct 29, 2012
The statistic presents parents' perceptions about the impact of different types of food and beverage marketing on children's eating habits in the United States between 2009 and 2011, broken down by the age of the oldest child. Among the surveyed parents of children with the oldest child between 2 and 5, the impact of cartoon characters on packages was rated at an average of 6.9 on a scale of one to ten, with one meaning no impact and ten meaning very strong impact.

Perceived impact of food marketing on children's eating habits in the U.S. from 2009 to 2011, by age of oldest child

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Release date

October 2012

Region

United States

Survey time period

June and July 2009, 2010, 2011

Number of respondents

n = 2,454 parents aged 21 to 65 of children aged 2 to 17 living at home**

Method of interview

Online panel

Supplementary notes

* Rating on the scale from 1 to 10, if 1=no impact, 10=very strong impact.
** Number of respondents:
2 to 5: n=453,
6 to 11: n=733,
12 to 17: n=1268.

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