The statistic presents advantages of social media for brand-focused digital advertising campaigns, as perceived by social media experts in the United States in August 2012. Among the respondents, 78 percent stated that social media best delivered their target audience. Here you can find out how the effectiveness of premium content was assessed.
Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns?
Characteristic
Share of respondents
Best delivers my target audience
78%
Provides audience reach
48%
Provides best targeting capabilities
36%
Provides best audience composition
33%
Best achieves my branding objectives
27%
Provides best quality or most relevant content/context
23%
Provides best media brand quality/image
20%
Offers best pricing
18%
Provides best sponsorships/creative options/ad positions/integration
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Online Publishers Association. (November 8, 2012). Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns? [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/
Online Publishers Association. "Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns?." Chart. November 8, 2012. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/
Online Publishers Association. (2012). Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns?. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/
Online Publishers Association. "Why Do You Think That Social Media Is The Best Advertising Vehicle to Conduct Brand-focused Digital Advertising Campaigns?." Statista, Statista Inc., 8 Nov 2012, https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/
Online Publishers Association, Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns? Statista, https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/ (last visited December 25, 2024)
Why do you think that social media is the best advertising vehicle to conduct brand-focused digital advertising campaigns? [Graph], Online Publishers Association, November 8, 2012. [Online]. Available: https://www.statista.com/statistics/246272/advantages-of-social-media-for-brand-advertising-in-the-us/
