This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows activities that respondents were doing while watching TV during the 8 to 9 pm primetime hour in the United States from 2004 to 2015. According to the GfK study, 20 percent of respondents used a smartphone while watching TV during primetime in 2012.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
What other activities do you do while watching TV during the 8-9 pm primetime hour?
Mentions lower than four percent for 2015 not shown. This question was phrased by the source as follows: "What else did you do while watching that program from 8 to 9 PM ET/PT(7 to 8 PM CT/MT) ?"
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GfK. (September 17, 2015). What other activities do you do while watching TV during the 8-9 pm primetime hour? [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/
GfK. "What other activities do you do while watching TV during the 8-9 pm primetime hour?." Chart. September 17, 2015. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/
GfK. (2015). What other activities do you do while watching TV during the 8-9 pm primetime hour?. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/
GfK. "What Other Activities Do You Do While Watching Tv during The 8-9 Pm Primetime Hour?." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/
GfK, What other activities do you do while watching TV during the 8-9 pm primetime hour? Statista, https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/ (last visited January 09, 2025)
What other activities do you do while watching TV during the 8-9 pm primetime hour? [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/246243/other-activities-while-viewing-during-primetime-in-the-us/
