This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents the ways TV viewers used their TV set during 8 to 9 pm primetime hour in the United States from 2004 to 2015. According to GfK, eight percent of respondents used their TV to play a videogame in 2012.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Type of TV set use during primetime in the United States from 2004 to 2015
* The source define playback as DVR recordings, pay TV VoD, DVD/Blu-ray discs or DVR. The question was phrased by the source as follows: "When you used a TV set yesterday in the 8 to 9 PM ET/PT (7 to 8 PM CT/MT) time period, what did you use it for?"
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GfK. (September 17, 2015). Type of TV set use during primetime in the United States from 2004 to 2015 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/
GfK. "Type of TV set use during primetime in the United States from 2004 to 2015." Chart. September 17, 2015. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/
GfK. (2015). Type of TV set use during primetime in the United States from 2004 to 2015. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/
GfK. "Type of Tv Set Use during Primetime in The United States from 2004 to 2015." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/
GfK, Type of TV set use during primetime in the United States from 2004 to 2015 Statista, https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/ (last visited January 09, 2025)
Type of TV set use during primetime in the United States from 2004 to 2015 [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/246237/type-of-tv-set-use-during-primetime-in-the-us/
