This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents attitudes of TV viewers towards primetime advertising in the United States in the years 2004, 2008 and 2012. In 2012, 31 percent of respondents stated they paid more attention to ads in primetime than at other times.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Attitudes towards primetime advertising in the United States from 2004 to 2015
This question was phrased by the source as follows: "Now we’d like you to think about differences between advertising shown on regular TV in the evening during primetime, and those shown during other parts of the day, such as in the morning or afternoon. Please tell us how much do you agree with the following statements...and 11 PM (7PM and 10 PM CT/MT), about how many nights do you usually watch TV at somewhere other than your home in a typical week?"
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GfK. (September 17, 2015). Attitudes towards primetime advertising in the United States from 2004 to 2015 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/
GfK. "Attitudes towards primetime advertising in the United States from 2004 to 2015." Chart. September 17, 2015. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/
GfK. (2015). Attitudes towards primetime advertising in the United States from 2004 to 2015. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/
GfK. "Attitudes towards Primetime Advertising in The United States from 2004 to 2015." Statista, Statista Inc., 17 Sep 2015, https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/
GfK, Attitudes towards primetime advertising in the United States from 2004 to 2015 Statista, https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/ (last visited December 30, 2024)
Attitudes towards primetime advertising in the United States from 2004 to 2015 [Graph], GfK, September 17, 2015. [Online]. Available: https://www.statista.com/statistics/246236/attitudes-towards-primetime-advertising-in-the-us/
