The statistic presents the integration of mobile advertising into the advertising strategy in the United States in 2011, broken down by industry. During the survey, 20 percent of respondents from the travel industry stated that they used mobile marketing on an experimental basis and were still on a learning curve for mobile advertising.
Mobile advertising strategy adoption in the United States in 2011, by industry
Characteristic
It forms part of our advertising strategy and mobile is integrated with other media campaigns
It forms part of our advertising strategy but we use mobile campaigns as standalone activity
We use mobile advertising on an ad-hoc basis
Experimental - it is early days and we are on a learning curve for mobile advertising
The source does not provide information regarding the missing percentage points to 100 percent. The source does not provide information regarding percentage points exceeding 100 percent.
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Ovum, & Institut für Arbeitsmarkt- und Berufsforschung. (July 18, 2011). Mobile advertising strategy adoption in the United States in 2011, by industry [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/
Ovum, und Institut für Arbeitsmarkt- und Berufsforschung. "Mobile advertising strategy adoption in the United States in 2011, by industry." Chart. July 18, 2011. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/
Ovum, Institut für Arbeitsmarkt- und Berufsforschung. (2011). Mobile advertising strategy adoption in the United States in 2011, by industry. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/
Ovum, and Institut für Arbeitsmarkt- und Berufsforschung. "Mobile Advertising Strategy Adoption in The United States in 2011, by Industry." Statista, Statista Inc., 18 Jul 2011, https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/
Ovum & Institut für Arbeitsmarkt- und Berufsforschung, Mobile advertising strategy adoption in the United States in 2011, by industry Statista, https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/ (last visited October 02, 2024)
Mobile advertising strategy adoption in the United States in 2011, by industry [Graph], Ovum, & Institut für Arbeitsmarkt- und Berufsforschung, July 18, 2011. [Online]. Available: https://www.statista.com/statistics/245963/mobile-advertising-strategy-adoption-by-industry-in-the-us/