The statistic presents the integration of mobile advertising into the advertising strategy in the United States in 2013, broken down by type of marketer. During the survey, 27 percent of respondening business-to customer marketers stated that they used mobile marketing on an experimental basis.
How would you describe your approach to mobile advertising strategy?
Characteristic
Experimental
On an ad-hoc basis
Part of our advertising strategy and fully integrated with other media campaigns
Part of our advertising strategy but used as a standalone activity
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Ovum, & IAB (U.S.). (September 16, 2013). How would you describe your approach to mobile advertising strategy? [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/
Ovum, und IAB (U.S.). "How would you describe your approach to mobile advertising strategy?." Chart. September 16, 2013. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/
Ovum, IAB (U.S.). (2013). How would you describe your approach to mobile advertising strategy?. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/
Ovum, and IAB (U.S.). "How Would You Describe Your Approach to Mobile Advertising Strategy?." Statista, Statista Inc., 16 Sep 2013, https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/
Ovum & IAB (U.S.), How would you describe your approach to mobile advertising strategy? Statista, https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/ (last visited October 02, 2024)
How would you describe your approach to mobile advertising strategy? [Graph], Ovum, & IAB (U.S.), September 16, 2013. [Online]. Available: https://www.statista.com/statistics/245961/integration-of-mobile-advertising-in-the-advertising-strategy-in-the-us/