The statistic presents the distribution of real-time bidding digital advertising spending in 2011 as well as a forecast until 2016 for Japan, broken down by channel. It was projected that indirect ad spending would amount to around 83 percent of the total ad spending in Japan in 2016.
Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel
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eMarketer. (November 1, 2012). Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. "Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel." Chart. November 1, 2012. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. (2012). Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer. "Distribution of Rtb Digital Display Advertising Spending in Japan in 2011 with a Forecast until 2016, by Channel." Statista, Statista Inc., 1 Nov 2012, https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
eMarketer, Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel Statista, https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/ (last visited November 22, 2024)
Distribution of RTB digital display advertising spending in Japan in 2011 with a forecast until 2016, by channel [Graph], eMarketer, November 1, 2012. [Online]. Available: https://www.statista.com/statistics/245732/distribution-of-rtb-digital-display-ad-spending-in-japan-by-channel/
