U.S. holiday shopping begin according to digital shoppers 2018

Published by Statista Research Department, Mar 24, 2025
This statistic gives information on the period of time when internet users in the United States begin shopping for holiday season. During the surveyed period, it was found that 20.9 percent of respondents planned to start their holiday shopping on Black Friday. Over a third of shoppers planned to begin their holiday shopping before Thanksgiving.

When do you plan to start shopping for holiday gifts this year?

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: When do you plan to start shopping for holiday gifts this year?

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Release date

October 2018

Region

United States

Survey time period

August 7 to August 9, 2018

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Online survey

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