The statistic depicts the results of a survey conducted among consumers in the United States about their usage of online and offline shopping during the holiday season. During the October 2017 survey, ten percent of respondents stated that they were planning to alternate between online and offline usage by researching the product via internet, visiting a store to view the product and then ultimately purchase it online.
Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
Characteristic
Share of respondents
Research online and visit store to purchase
23%
Research online and buy product online
42%
Research online, visit store to view product, then return online to purchase
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Statista Survey. (October 24, 2017). Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
Statista Survey. "Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017." Chart. October 24, 2017. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
Statista Survey. (2017). Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
Statista Survey. "Online and Offline Holiday Shopping Channel Usage Combinations of Consumers in The United States as of October 2017." Statista, Statista Inc., 24 Oct 2017, https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
Statista Survey, Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 Statista, https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/ (last visited December 31, 2024)
Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017 [Graph], Statista Survey, October 24, 2017. [Online]. Available: https://www.statista.com/statistics/245370/convergence-of-online-and-offline-holiday-shopping-in-the-us/
