The statistic depicts the proximity of different media to shopping situations in the United States in 2012 by showing the share of respondents exposed to given media withing the half-hour that shopping occurs. According to the Media Behaviour Institute survey, AM/FM radio reached 19 percent of respondents in the half-hour that shopping occured in 2012.
Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012
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Nielsen Audio. (September 21, 2012). Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/
Nielsen Audio. "Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012." Chart. September 21, 2012. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/
Nielsen Audio. (2012). Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/
Nielsen Audio. "Share of Population Exposed to Media within The Half-hour That Shopping Occurs in The United States in 2012." Statista, Statista Inc., 21 Sep 2012, https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/
Nielsen Audio, Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012 Statista, https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/ (last visited December 19, 2024)
Share of population exposed to media within the half-hour that shopping occurs in the United States in 2012 [Graph], Nielsen Audio, September 21, 2012. [Online]. Available: https://www.statista.com/statistics/245286/media-proximity-to-shopping-situations-in-the-us/
