In 2023, digital out-of-home (DOOH) advertising spending accounted for around 40 percent of Europe's total out-of-home (OOH) ad expenditure. In Africa, the share stood at 20 percent. The global average reached 35.7 percent.
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region
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invidis consulting. (July 31, 2024). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
invidis consulting. "Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region." Chart. July 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
invidis consulting. (2024). Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
invidis consulting. "Digital Out-of-home (Dooh) Advertising Spending as a Percentage of Total Outdoor Ad Expenditures Worldwide in 2023, by Region." Statista, Statista Inc., 31 Jul 2024, https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
invidis consulting, Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region Statista, https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/ (last visited December 22, 2024)
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region [Graph], invidis consulting, July 31, 2024. [Online]. Available: https://www.statista.com/statistics/245219/share-of-digital-out-of-home-adverting-revenue-in-selected-countries/
