Australia: smartphone OS market share 2024| Statista

As of March 2024, Android operating systems for smartphones held a market share of 53.4 percent in Australia. Android has consistently been the leading mobile phone operating system in the country, however, iOS has been increasing its market share over the past decade.

Smartphone OS market share in Australia

Smartphones become increasingly more advanced in their technological capabilities and have connectivity. This has allowed users to stream media, make digital payments, and surf the internet almost anywhere in the world. The mobile phone internet user penetration will reach almost three quarters of the population of Australia in 2021.

The vast majority of people in Australia already have a mobile phone, with the number looking likely to continue increasing. The smartphone industry is also on the increase globally with over 78 percent of the world’s population due to own a smartphone by 2020.

The dominance of the Android operating system on the global smartphone market can be seen in the Australian market. It's biggest competition has been Apple's iOS. The fierce competition between the two smartphone operating systems has intensified over the years, with iOS accounting for a significantly larger market share recently.

Market share held by smartphone operating systems in Australia from 2012 to 2024

Characteristic	Android	iOS	Blackberry	Windows	Other
2024	53.4%	45.2%	0%	0%	0%
2023	52.9%	47.1%	0%	0%	0%
2022	53.6%	46.1%	0%	0.2%	0.1%
2021	55.1%	44.6%	0%	0.1%	0.1%
2020	58.8%	41.4%	0%	0.1%	0%
2019	63.5%	36.4%	0%	0.1%	0%
2018	61%	37.1%	0.8%	0.9%	0.2%
2017	61.8%	36.8%	0.3%	0.7%	0.3%
2016	60.1%	35.3%	0.3%	3.7%	0.6%
2015	52.3%	38.4%	1.6%	7.3%	0.4%
2014	57.3%	33.1%	1%	6.9%	1.7%
2013	61.6%	31.1%	0.5%	4.1%	2.7%
2012	52.8%	33.9%	0.8%	3.3%	9.2%

0%25%50%75%100%125%

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

March 2025

More information

Region

Australia

Survey time period

2012 to 2024

Special properties

as of three months ending March each year

Supplementary notes

Release date unavailable; date given is the date of data access.

Citation formats

Related reports: Available to download in PDF or PPTX format

All data
in one format

Consumer electronics in Australia

43 page/s
English
pptx
Detailed references

Everything on "Consumer electronics in Australia" in one document: edited and divided into chapters, including detailed references.

Go to report

Further reports

Smartphone market in Australia

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.

Marlene Greenfield
Vice President, Hearst Magazines