This statistic shows the trends for purchasing private label brands among consumers in the Untied States in 2014 and 2019. The survey revealed that in 2019, 40 percent of respondents said that if they liked a store brand product, they were willing to pay the same or more for it than for a name brand product.
Which statement about store/private label brands best describes you?
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Nielsen. (August 2, 2019). Which statement about store/private label brands best describes you? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/
Nielsen. "Which statement about store/private label brands best describes you?." Chart. August 2, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/
Nielsen. (2019). Which statement about store/private label brands best describes you?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/
Nielsen. "Which Statement about Store/Private Label Brands Best Describes You?." Statista, Statista Inc., 2 Aug 2019, https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/
Nielsen, Which statement about store/private label brands best describes you? Statista, https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/ (last visited December 22, 2024)
Which statement about store/private label brands best describes you? [Graph], Nielsen, August 2, 2019. [Online]. Available: https://www.statista.com/statistics/245151/frequency-of-purchasing-store-brand-products-by-us-consumers/
