This graph presents the leading B2B content marketing challenges and issues in North America as of July 2018. During the survey, 61 percent of all surveyed B2B marketers stated that the most important issue to their organization was the changes to SEO and search algorithms.
Leading B2B content marketing challenges and issues in North America as of July 2018
This question was phrased by the source as follows: "With regard to content marketing, how challenged are you with each of the following?" Percentages shown represent marketers who rated each challenge a 4 or 5 on a 5-point scale where 5 = “Very Challenged” and 1 = “Not at all Challenged.”
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Content Marketing Institute. (October 10, 2018). Leading B2B content marketing challenges and issues in North America as of July 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Leading B2B content marketing challenges and issues in North America as of July 2018." Chart. October 10, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. (2018). Leading B2B content marketing challenges and issues in North America as of July 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute. "Leading B2b Content Marketing Challenges and Issues in North America as of July 2018." Statista, Statista Inc., 10 Oct 2018, https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
Content Marketing Institute, Leading B2B content marketing challenges and issues in North America as of July 2018 Statista, https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/ (last visited December 21, 2024)
Leading B2B content marketing challenges and issues in North America as of July 2018 [Graph], Content Marketing Institute, October 10, 2018. [Online]. Available: https://www.statista.com/statistics/245138/b2b-content-marketing-challenges-in-north-america/
