This graph presents the most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018. During the survey, 73 percent of respondents said they believed blog posts and articles were most effective in driving demand during customers early stage in the buying process.
Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
Question: In Which Stage of the Buyer’s Journey Is Each Content Type
Most Effective When Used for Demand Generation Purposes? Effective was defined as succeeding at moving leads/potential customers to the next stage (e.g., generating an initial inquiry, nurturing a lead through
the buying process or convincing/persuading someone to make a purchase) based on your organization’s specific objectives.
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Content Marketing Institute. (October 10, 2018). Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
Content Marketing Institute. "Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018." Chart. October 10, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
Content Marketing Institute. (2018). Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
Content Marketing Institute. "Most Effective Content Types in Demand Generation during Various Stages of Buyer's Journey According to B2b Marketers in North America as of July 2018." Statista, Statista Inc., 10 Oct 2018, https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
Content Marketing Institute, Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018 Statista, https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/ (last visited December 21, 2024)
Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018 [Graph], Content Marketing Institute, October 10, 2018. [Online]. Available: https://www.statista.com/statistics/245127/effectiveness-of-b2b-content-marketing-tactics-in-north-america/
