The statistic presents the use of mobile phones when selecting a film to see in a movie theater in the United States in 2012, broken down by age. According to the IAB and Inmobi survey, 29 percent of surveyed under 35 year olds have read film reviews on their mobile devices.
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?
Characteristic
35+ year olds
Under 35 year olds
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?." Chart. October 2, 2012. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Picking a Movie to Watch in Theaters?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? Statista, https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/ (last visited August 25, 2024)
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/245094/use-of-mobile-phones-when-selecting-a-film-in-the-us-by-age/