The statistic presents the consumtpion of advertising before movie trailers watched on mobile devices in the United States in 2012, broken down by gender. According to the IAB and Inmobi survey, 58 percent of women have encountered commercials before movie trailers on their mobile devices and continued watching.
When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts?
Characteristic
No, I've never seen an ad play before a trailer
Yes, and I stopped watching the ad/didn't see the trailer
Yes, and I watched the ad so I could get to the trailer
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InMobi, & IAB (U.S.). (October 2, 2012). When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts? [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/
InMobi, und IAB (U.S.). "When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts?." Chart. October 2, 2012. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/
InMobi, IAB (U.S.). (2012). When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts?. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/
InMobi, and IAB (U.S.). "When Watching a Trailer on Your Mobile Device, Have You Ever Seen a Commercial or Advertisement before The Trailer Starts?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/
InMobi & IAB (U.S.), When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts? Statista, https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/ (last visited January 10, 2025)
When watching a trailer on your mobile device, have you ever seen a commercial or advertisement before the trailer starts? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/245091/commercials-before-movie-trailers-on-mobile-devices-in-the-us/
