The statistic presents the use of mobile phones when going to a movie theater in the United States in 2012, distinguishing between regular moviegoers and infrequent moviegoers. According to the IAB and Inmobi survey, 16 percent of regular moviegoers post reviews or comment on movies with their mobile device.
In the past 6 months, have you done any of the following on your mobile device when going to the movies?
Multiple answers were possible. The source does not provide information about the age of the respondents. The source defines regular movie goers as persons, who see a movie monthly or more frequently. Regular movie goers made 31 percent of the survey group. Infrequent movie goers made 48 percent of the group. Among the respondents, 21 percent said they do not go to the movies in theaters at all.
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InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when going to the movies? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when going to the movies?." Chart. October 2, 2012. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when going to the movies?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Going to The Movies?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when going to the movies? Statista, https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/ (last visited January 08, 2025)
In the past 6 months, have you done any of the following on your mobile device when going to the movies? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/245085/use-of-mobile-phones-when-going-to-the-movies-in-the-us/
