The statistic presents the use of mobile phones when selecting a film to see in a movie theatre in the United States in 2012, distinguishing between infrequent moviegoers and regular moviegoers. According to the IAB and Inmobi survey,
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percent of regular moviegoers checked social media information when picking a movie to watch in theaters in 2012.
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In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?
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Multiple answers were posisble. The source does not provide information about the age of the respondents. The source defines regular movie goers as persons, who see a movie monthly or more frequently. Regular movie goers made 31 percent of the survey group. Infrequent movie goers made 48 percent of the group. Among the respondents, 21 percent said they do not go to the movies in theaters at all.
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InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph]. In Statista. Retrieved August 13, 2025, from https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?." Chart. October 2, 2012. Statista. Accessed August 13, 2025. https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?. Statista. Statista Inc.. Accessed: August 13, 2025. https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Picking a Movie to Watch in Theaters?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? Statista, https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/ (last visited August 13, 2025)
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
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